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I know you want to MAKE ALL THE THINGS! Trust me, so do I. It’s so hard, right? Every new trend, every new yarn, every new pattern is an opportunity for an adventure…and a profit! But what if… What if making all the things is actually confusing your customer and hurting your business? Today we’re going to talk about why you need to create a niche in the crochet market that is uniquely you.
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WHAT IS A NICHE
Dictionary describes a niche as:
WHY YOU NEED to CREATE a NICHE
1. Build Trust
2. Don’t Spread Yourself Too Thin
3. You Rise to the Top
4. You Become the Go-To
5. Marketing Becomes Easier
Niche marketing makes attracting the right people easier. You’ve already got your message, your branding and your target customer identified when you define your niche. So, all the hard work is already done. And, you are already creating products that your customer wants…so marketing to her becomes a breeze. Not only will creating marketing materials become easier, but the need for advertisement will lessen as you begin receiving referrals and become known for your specialty amongst your tribe.
IT’S ALL ABOUT YOU (and your customer)
Now, it might seem easy to just say, “Hey, I’m going to go find a successful crochet business and copy her and I’m all set.” But that’s not the way it works. There are people all over the internet trying to copy other successful businesses, but no one is ever as successful as the original – it’s like going to see a sad sequel to your favorite movie…unsatisfying for both the consumer and the producer.
If your niche isn’t, first and foremost, about you and your connection to your customer…it’s not going to work. Right? Customers can spot authenticity and passion a mile away and it draws them to you. Then, when you show them that you understand them and their needs…you’ve got them hooked and they’ll return again and again. When I first began my business, I knew baby items were selling like hotcakes…but I didn’t have a passion for baby items and knew that my lack of enthusiasm would show. So, I designed things that I loved, that felt life-giving to create, and that I knew my target customer needed and couldn’t find anywhere else. Because of that, I’m not tired of creating my designs (most days) even after selling over 2,000 of the same hat last winter!
When I first began my business, I knew baby items were selling like hotcakes…but I didn’t have a passion for baby items and knew that my lack of enthusiasm would show. So, I designed things that I loved, that felt life-giving to create, and that I knew my target customer needed and couldn’t find anywhere else. Because of that, I continue to be energized by my business even after selling over 2,000 of the same hat last winter!
“CREATE A NICHE” PRINTABLE
So, remember, we’re talking about creating a niche, not finding a niche or hopping on board someone else’s niche – why would someone buy from you if there’s already another well-established business selling the same thing? By being YOU and being unique, by creating something different and that solves a problem for your customer, you set yourself apart and make your product a highly-desired commodity. If you want an easy, step-by-step worksheet to help you define your niche market, be sure to download the Creating Your Handmade Niche printable.
You might be wondering, “Well if I’m supposed to be different, why are you selling patterns to other crochet businesses?” That’s a valid question! I sell patterns that are specifically profit-optimized for crochet businesses, but I always encourage others to customize and make the products their own. They can do this with yarn selection, embellishments and color choices. My customers have come to expect that all of these things will be consistent in my products…that’s what makes them mine. By changing those things up, you can make them yours.