About Our Work
Together
You’re talented. Your work is good.
So why isn’t your crochet business
paying you like it should?
Most crochet business owners aren’t struggling because they lack skill. They’re struggling because nobody ever taught them how the business side actually works — pricing that holds up, marketing that attracts, and a model that creates consistent income instead of feast-or-famine cycles.
That’s exactly the gap Crochetpreneur® was built to close.
Pam’s been exactly where you are.
Pam Grice
Founder · Business Strategist · Former Psychotherapist · Crochet Maker
2013 — The beginning
Started selling crochet creations. Loved the craft. Struggled with everything else — pricing, marketing, knowing what to focus on.
2016 — The turning point
Designed one game-changing product that grew annual sales from $10K to over $100K in a single week. But even then — no roadmap for what to do next inside the crochet niche specifically.
2018 — A new mission
Retired from a psychotherapy practice and went all-in: build the system she wished had existed when she was starting out — one designed for the real crochet market, not just generic business advice.
Today
That system is now used by over 1,000 crochet business owners, with a community of 165K+ makers and designers building profitable businesses on their own terms.
She’s not teaching theory.She’s teaching what worked.
What makes Crochetpreneur different isn’t just business strategy — it’s that Pam combines a decade of working inside the actual crochet market with a clinical background in psychology. That’s how she understands not just what to do, but why it’s hard to do it — and how to help you get unstuck.
9+
Years of coaching experience
165K+
followers and subscribers
20K +
happy students
And unlike general business coaching — where you spend half your time filtering advice for your niche — everything here is built for your market: craft fairs, Etsy shops, pattern publishing, crochet blogging, and everything in between.
Yes, there’s a real human behind all of this.
Pam lives off-grid in the mountains of Colorado with her husband and a very large collection of animals, building a homestead legacy for her grandkids. She’s the kind of person who’d love to meet you at a conference — but is way too introverted to say hi first.
Nature lover – mountains, trees, water…everything but the bugs (and snakes).
Love language = freedom. (She knows it’s not in ‘the book’, but it really should be.)
Born creative – crocheter, designer, jeweler, and artist. Making things is in her DNA.
Life-long learner – When not in the woods, she spent the bulk of her childhood reading encyclopedias, biographies, and, even, dictionaries.
This isn’t where you learn about crochet.
It’s where you become a crochet CEO.
Around here, we’re totally over hearing things like…
“You can’t make money with crochet,” “People don’t value handmade,” and “I just want to make all the things, do I really need to niche down?”
In fact, hundreds of our clients are building businesses that make the profits they desire, that continue to grow even as the marketplace becomes more saturated, and that make them proud to be artisan-entrepreneurs.
When you build your business on a strategy of making (or designing) everything for everyone and treat your business like a hobby, you’re right, it won’t work. But, when you implement proven strategies, step into the seat of CEO, and you don’t give up…your success is inevitable.
Our Mission
We are on a mission to help 100,000 women find financial freedom through crochet.
At Crochetpreneur®, we care about…
Strategy that Fits Your Real Life
We combine positive psychology with business strategy so you build something that works for your personality, your schedule, and your goals — not a cookie-cutter copy of someone else’s business.
Connection that Actually Shows Up
Inside the Academy, in our Facebook group, on the podcast — we stay connected daily. You’re not a number here. You’re a business owner we’re genuinely rooting for.
Industry-Specific Guidance
From craft fairs to pattern publishing to blogging, every strategy is built for the crochet market — not adapted from advice meant for someone else entirely.
Inclusive, Welcoming Space
People of all backgrounds, abilities, and identities belong here. We’re intentional about building a space where every maker is seen and supported.
You’re not Working with a Solopreneur.
You’re Backed by an Entire Team.
Every person here was brought on because they care about crochet business owners getting real results.
Pam Grice
Teri Houghton
Lisa Fox
Helen Wilkinson
Amanda Spencer
Tiffany de Leon
Ready to get started?
Ready to build a crochet business that actually pays you?
Start with the free Crochet Business Planner — the same resource used by 20,000+ makers to get clarity on pricing, offers, and next steps.
Profit with Purpose
The Exodus Road
on the front lines of the fight to end human trafficking
As a Gold Level member of the Free World Business Alliance, Crochetpreneur® is commited to supporting the work of The Exodus Road, an organization that is highly respected around the world for it’s efforts to disrupt the darkness of modern-day slavery by partnering with law enforcement agencies around the world to fight human trafficking crime, equipping communities to protect the vulnerable, and empowering survivors as they walk into freedom.
We invite you to join us in this mission by using the link, below, to make a donation or to join the Freedom Collective when you set up a recurring gift.
