How to Get Unstuck and Grow Your Crochet Business

Hey, you. Yeah, you, the one who’s feeling stuck right now. Let’s have a little heart-to-heart today because I think it’s time for a mix of tough love and encouragement. We all need a balance of both, don’t we? Sometimes, you need to be lifted up and supported, and other times you need to be called out. Today is going to be a bit of both, and I hope you’re ready for it. I’ll help you understand why you’re feeling stuck and how to get unstuck and grow your crochet business!

Maybe you think you’re stuck because the market is saturated, you can’t find the right business name, or people don’t value handmade products. You may even think that you’re not enough. I’m here to tell you that none of these reasons are true! This may be tough to hear, but your stuckness is down to you. But that also means that you can fix it by taking action.

The Power of Taking Action to Grow Your Crochet Business

Since I started Crochetpreneur, I’ve helped over 20,000 happy customers break through overwhelm and become successful crochet business owners. What every success story has in common is that they took action in their lives and businesses. It’s so powerful that it sometimes brings me to tears.

And you know what? I want that for you. I want you to grow your crochet business to the point where you’re sending a testimonial, or at the very least, where you’re looking in the mirror, giving yourself a high-five, and saying, “I did it. I took action. I moved forward.” But if you’re choosing to stay stuck, you’re never going to get there.

So, let’s talk about how to get unstuck today and watch your crochet business grow!

It’s Not What You Think

First off, let me clear something up: the reasons you think you’re stuck are not the actual reasons. I hear it all the time—“I’m stuck because the market is oversaturated,” or “There are no good names left,” or “People don’t value handmade goods anymore.” I’ll tell you this right now: none of that is why you’re stuck. The market may be saturated, but that’s not your roadblock. There are tons of names left, and plenty of people value handmade items. The problem isn’t Etsy’s algorithm or some external force holding you back.

Your stuckness is about fear and pain. It’s hard to admit, but it’s the truth. If you’re stuck, it’s because there’s something inside of you—fear, discomfort, or old stories that you’ve been told—that is holding you back. And here’s the kicker: you are 100% responsible for what happens next. The good news? You have the power to change it. You can make different decisions and take new actions to get unstuck.

Start with Abundance

Let’s start by shifting your mindset. I want you to practice believing in abundance. Yes, abundance. There is enough money to go around. There are enough customers for everyone. There’s enough attention on the internet. And yes, you are enough. When you truly believe in abundance, you become open to receiving—whether that’s sales, new connections, or growth.

Many of us, especially when we feel stuck, fall into a scarcity mindset. We start thinking, “There aren’t enough customers,” or “No one values what I do.” Those thoughts are lies. They’re a defense mechanism we use to protect ourselves from disappointment. But when you stop believing in scarcity and start embracing abundance, opportunities will start to present themselves.

Next time you feel like there’s not enough of something, check in with yourself and ask, “Is that true? Or am I letting fear speak for me?” Then, take a step back and flip the script. Instead of thinking, “There aren’t enough buyers,” think, “There are buyers out there. How can I reach them?” That shift in energy alone can open doors to grow your crochet business.

Take Risks, Fail, Learn

Another thing I see holding people back is the fear of failure. And let’s get real here—starting a business is full of risks. But here’s what I want you to know: failure is a part of the process. It’s okay to make mistakes. In fact, it’s necessary. Fear of picking the wrong brand colors, selling on the wrong platform, or writing the wrong caption for your posts? It’s all fixable. None of that is final.

So instead of choosing fear, choose courage. Choose to take action, even if it feels scary. Ask yourself, “What’s the worst that could happen?” You post something on social media and it doesn’t get any likes? Who cares? You can learn from it, make changes, and do better next time. But you’ll never know what’s possible if you don’t try.

It’s better to try, fail, and learn than to sit on the sidelines of your own life, watching everyone else succeed while you stay stuck. You have to step onto the field. Take the risk, get messy, and figure things out along the way. Don’t be the spectator in your own story.

Find Solutions, Not Problems

When something goes wrong, it’s easy to vent. We all do it. But here’s the thing—venting only gets you so far. After you’ve let it out, it’s time to find solutions. Venting is fine as long as it’s followed by action. If you get a bad review, for example, you can mope about it, or you can reach out to the customer and find out how to make it right.

Complaining without finding solutions will keep you stuck. So the next time you feel frustrated, ask yourself, “What can I do to change this?” That’s where growth happens.

Know Your Why

Money is important. We all need to make a living, and yes, your business needs to be profitable. But if the only thing driving you is money, you’ll burn out fast. You need a deeper reason—a passion, a purpose—that drives you to get out of bed every day. When you wake up excited to serve your customers, to create something meaningful, or to make someone’s day a little brighter, the work becomes fulfilling.

Think about how your business makes people’s lives better. What impact are you having? When your “why” is bigger than dollar signs, it becomes easier to push through the tough times because you know that what you’re doing matters.

Be Your Own Cheerleader

We’re all so good at cheering on others, but when it comes to ourselves, we can be our own worst critics. That needs to stop. Start being your biggest fan. When you wake up in the morning, look in the mirror and give yourself a fist bump. No, seriously—try it. Start your day with a simple, positive message to yourself: “You’ve got this.”

It might feel silly at first, but you’ll be amazed at how a little self-encouragement can shift your entire mindset. When you start your day by cheering yourself on, you build momentum. Focus on small wins—things like making that social media post, playing with a new idea, or serving your customers. Celebrate those little successes because they matter. They’re the building blocks on which you will grow your crochet business.

Don’t Fear Sales

Now, I know a lot of people feel weird about sales. You don’t want to be “salesy,” right? But let me tell you—if you don’t ask for the sale, you’re not going to get it. Think about it. When you go to a car dealership, the salesperson comes out and asks what you’re looking for. They’re not being sleazy; they’re doing their job. And it’s the same for you.

When you share your products or services, you’re not trying to convince people. You’re simply offering something that can improve their lives. Share how your product or service benefits them, and let them decide. When you shift from “salesy” to “service,” the pressure melts away. You’re not just selling something; you’re helping someone solve a problem or meet a need.

Celebrate Other People’s Success

Here’s a big one: stop comparing yourself to others in a way that drags you down. When someone else succeeds, it doesn’t mean there’s less success available for you. I want you to celebrate other people’s wins, knowing that their success doesn’t take away from yours. When you do that, you create a positive energy that attracts more success into your own life.

Jealousy and envy will only shut you down. Instead, let other people’s success be a sign of what’s possible for you. Use it as motivation. Ask yourself, “How can I create that for myself?”

Flip the Script on Negativity

As you grow your crochet business, it’s easy to focus on what’s going wrong. It’s a natural human tendency. But you have the power to flip that script. The next time you catch yourself thinking, “This is too hard” or “I’ll never make sales,” pause. Then, shift that thought into something more positive: “This is hard, but I’ve overcome hard things before. I can do this.”

Optimism isn’t about ignoring the challenges—it’s about choosing to believe that you can figure things out, even when it’s tough. That’s where resilience is built.

Gratitude and Generosity

Finally, let’s talk about gratitude. Gratitude changes everything. When you focus on what you have—whether it’s a small win or a big one—you shift your entire outlook. Even if you made $100 at a craft fair, celebrate it. Be grateful for it. And then, give back. Whether it’s through a charitable donation or simply helping someone in need, generosity creates a cycle of abundance.

Gratitude and generosity will keep you grounded and open to more opportunities. So, as you work on your business, remember to be thankful for what’s going well, and always look for ways to share your success with others.

How Will You Get Unstuck and Grow Your Crochet Business?

You’re not stuck because of the market, Etsy’s search algorithm, or a lack of customers. You’re stuck because you’re afraid, or you’re buying into old stories that say you’re not enough. But here’s the truth: you are enough, and you have everything you need to succeed. It’s time to stop sitting on the sidelines of your own story and start taking action.

Believe in abundance. Take risks. Cheer yourself on. Ask for the sale. And when things get tough, flip the script. You’ve got this.

So, what are you going to do today to get unstuck?

I’m rooting for you. Let’s do this.

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