“They say it’s better to be lucky than good, but it’s even better to be both lucky AND good.” ~ Vern Lundquist
Have you ever had one of ‘those’ ideas?
You know the one that keeps rolling around in your head, nagging you for months and years, but never quite making it out onto paper or canvas or, in my case, yarn?
I’m not sure why I hadn’t taken the time to sit down and create the Messy Bun Hat years ago, but it was just one of those ideas that sat in the recesses of my mind waiting for ‘the right time.’
How I Got Lucky
So, on Dec. 7, 2016, when I was tagged in an ISO Facebook post about an open topped hat, I thought, “the time is now!”
I google searched the image of the lovely hat that the poster was searching for and discovered that it wasn’t being offered for sale and there was no pattern to be found anywhere – the original poster had simply posted a photo of a hat saying, “Look at the cute hat I made!”…but she wasn’t selling anything.
How I ‘Done Good’
So, I set out to create a bun hat in the Made with a Twist (by Crochetpreneur) style – chunky, quick, and…good.
And when I say “set out to create” I mean, it was 10:00 PM, my husband and I were settling in for the night, watching television and relaxing when, all of the sudden, I jumped into action!
“Oh my gosh, honey, I have an idea! Don’t talk to me for at least an hour. I’ll fill you in when I’m done!”
To me, the hair tie was the most important part and the key to the uniqueness of my design
Now, I’ve had short hair for at least 6 years. Finding a hair tie proved no small task, but I finally pulled one out of the dark recesses of a drawer in my vanity.
After 60 minutes or so, I had the hat finished.
I turned on every available light in my night-darkened studio, propped Mandy (she’s my lovely mannequin whom you will come to know and love) on the cloth covered ironing board and took some quick (and horrible, see below) photos. I posted the photos on Facebook and created a listing on my Etsy shop.
The next day, Chelsea (one of my brand reps whom you will also come to know and love), asked if she should stop by to take photos.
We took some cute pictures…
and a quick 15 second video of how to put on the hat and, within a matter of minutes, she was gone.
I posted that video on Facebook and after 63 million people reached, life hasn’t been the same for any of us.
Here’s that same video from Facebook, as seen on YouTube:
Then, my world got rocked and, within a week, I had made WELL over $100,000!
This Post’s Takeaways:
- When you see a need, fill it. An important principle of business is that you must identify your customer’s pain-points and needs. Once you identify the need, creating a solution provides your greatest opportunity for success.
- Timing is everything, even the best ideas, shared at the wrong time, will not bear fruit. This idea has been waiting for it’s time and once that came, the buyers were ready. Which leads me to the next point…
- Get prepared while you’re waiting for the opportunity to arise. If I had written the pattern and taken beautiful photos of the product well in advance of the “time,” I would have been prepared to jump. But, I waited and had to act quickly – my first draft of the pattern and my first photos were not great and that caused some pain in the very beginning of the sales process.
- Video is quickly becoming our greatest ally in getting the message out about our product. Had Chelsea and I not made that 15 second video, I believe the sales would never have been so impressive.
- Post your video on YouTube right away. I originally posted my video on Facebook and received over 60 million views. While I made sales on those views, I made no money from them. If I had posted to YouTube right away, I could have monetized the video and made a significant profit from the views in addition to the sales, but I missed the opportunity by waiting over a week to post there.
Well, that’s Part One of this story. Part Two entails a lot of coffee, sleepless nights, the beauty of community and, sadly, the downside of going viral. Keep an eye out for it!
Until next time, stay cozy and happy yarning! Pamela