Is it really possible to build a handmade business doing what you love? Irina from Crochet A Masterpiece enjoys creating complex crochet clothing patterns. But people around her are saying she should design simpler items. She thinks there is little demand for her work. I’ll challenge these assumptions and share advice on how to silence the doubters, find the right audience, and build a high-end crochet fashion brand that your customers can’t resist!

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Transcript of This Episode About How to Make Money Doing What You Love

[00:00:35] Hi there. We don’t actually have a live guest today. Our guest was not able to make it. We’re still working out the tweaks for this podcast. However, I do have a question from Irina of Crochet Masterpiece.

[00:00:48] So Irina asks, “I love to crochet more complex items and write patterns for them, like dresses and sweaters, but it seems there’s not a lot of demand for that. Everyone is telling me to switch to more simple items. What advice can you give me? Thank you for all you do for the crochet community.”

[00:01:05] Oh, thanks, Irina. So what advice can I give you about, a, should you listen to other people telling you what you should do in your business, and b, is there demand for what you want to do?

[00:01:19] So let’s tackle the first one first. “Everyone is telling me to switch to more simple items.” It is your business. You get to build your business the way you want to build your business. And so I really want to encourage you to dig down deep and say, “What do I want to do?” READ MORE

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