We originally released this episode of the Crochet Business Chat podcast four years ago. But the question it addresses is every bit as relevant today. We’re talking about how to pick a name for your crochet business. I see this question all the time in crochet business chat groups.
How am I supposed to find a name for my crochet business? All the “good” names are taken!
– faq from the crochet business world
I don’t want you to fall into the trap of believing that myth or of getting stuck on picking a name for your business and not getting on with the business of making money with crochet! So, take a listen to today’s episode, pick a name, and own it like a crochet boss!
The Wrong Way to Pick a Name for Your Crochet Business
So often, we see crochet business owners choosing a name based on
- what others are doing,
- what people in crochet Facebook groups suggest,
- what their neighbor tells them to pick, or
- by adding a descriptor to the end of a name someone else is using.
And I get it, it seems like that’s the way to do it. But what if this is the exact wrong way to go about naming your handmade business?
What if these methods get you a name that is forgettable, confusing, or ineffective?
How about we do it a different way? Give today’s podcast a listen, below, and we’ll talk about how to choose a name for your crochet business that’s memorable, explains to what you do in your business, and speaks to your target customer.
How to Choose a Name for Your Crochet Business that Works
Consider the following
- Who is your target customer? (Need some help with figuring out who your ideal customer is? This post can point you in the right direction.)
- What is your product line? For example, if you create home decor items for nurseries, choose a cute, sweet name that complements that niche.
- Is your name broad enough to allow your business to expand? At the same time, leave room for your business to grow. What if Jeff Bezos had named Amazon “Online Books” to start? In the same way, avoid terms (even “crochet”) that put you in a box and prevent expansion later.
A Great Example of a Crochet Business Name
One of my favorite examples of an effective crochet business name is Toni from TL Yarn Crafts. She named her business with a broad term, “yarn crafts,” that doesn’t limit her to just crochet, or knit, or shawls, or blankets. This gives her a wide enough range to expand her product line, yet clearly communicates that she works with yarn.
Get your name right the first time
FREE Business Name Checklist
Get your hands on our checklist that will walk you through questions that will help you come up with a name that is memorable, that attracts your ideal customer, and that will perfectly represent your brand for years to come.
Make Doubly Sure that Your Name is Unique
Search that name everywhere you possibly can. Look at trademark indexes, your Secretary of State database, social media, Etsy, Ravelry, Google … and see if there’s anybody out there doing anything like what you’re doing under a similar name. And if you find someone using a similar name, run in the opposite direction.
Best Practices for Choosing a Name for a Crochet Business
- Keep it unique but not so unique that it’s people can’t remember it. Generally, it’s best to use real, memorable words.
- Make sure you spell words correctly. People may remember your business name but not how to spell it when they want to find you online.
- Also choose words that are easy to say.
- Share name ideas with target customers and see which names they prefer.
- Consider using keywords in your business name or tagline.
Once You Have Chosen a Crochet Business Name
Now that you’ve chosen a business name, grab it everywhere. Claim your name on social media. Buy the .com domain. Grab the shop name on Etsy. Even if you’re not ready to start you business right this second, if you’ve found a good name, you don’t want to lose it!
Download Your Business Naming Checklist
The Business Naming Checklist is available, for free, to all Crochetpreneur® newsletter subscribers as part of the Crochet Business Planner. Click the button, below, to subscribe and get your checklist today!
Wrapping Up
I hope that these tips will help you find a name that you love, that your target customer loves, and that is uniquely you. Once you do, I want you to own it. Embrace it! Pick your name and get on with the business of making sales and attracting your target customer. I know you can do this and I’ll be here, cheering you on!
Can I be featured on the podcast?
Want to ask a question and have the opportunity to get your business featured with a link to your website? You can ask your questions here.
Have expertise that you think would be helpful to share with Dear Crochetpreneur listeners? Let me know all about you here.
