Hey there, crochet business owners! If you’re a crochet product seller or pattern designer looking to make a real impact on your business this holiday season, you’re in the right place! We’re diving into my top 10 strategies to make more money with crochet during the holidays—whether you’re selling on Etsy, Facebook, or any other platform. Let’s make sure you get the most out of this festive season and that your crochet business ends the year on a high note.

10 Ways to Make More Money with Crochet During the Holidays
Want to boost your crochet business and increase profits this holiday season? These proven strategies will help you stand out, attract more customers, and make the most of this busy shopping season.
Whether you’re selling handmade products or digital crochet patterns, you’ll learn tips on holiday marketing and promotion ideas your customers will love. Let’s make this season your most profitable yet! Keep reading or listen to the podcast now to learn more about how you can make more money from your crochet business during the holidays! 👇

1. Create Limited Edition Drops
One of the best ways to drive sales is by creating a sense of urgency, something that’s tough when your products are always available. This holiday season, consider offering limited edition items or designs. This could be as simple as introducing a seasonal color or adding a unique embellishment to an existing pattern. Highlight that these are only available for a limited time, and watch how it motivates customers to make quick purchasing decisions.
You can even make it fun by offering new “drops” weekly, featuring a different item or color each time. This adds excitement for your customers while creating a more exclusive shopping experience.
2. Offer Personalized Orders
People love gifts with a personal touch. When I started my crochet product business, I offered customization options, allowing customers to choose their own colors or add custom embellishments. Letting your customers be part of the creative process makes the gift-giving experience feel even more special.
Whether it’s adding initials, choosing color combos, or mixing and matching items, personalization can help you stand out in the crowded holiday market. Keep in mind, though, that customization might slow you down if you’re dealing with high demand, so be prepared with realistic delivery estimates.
3. Create Gift-Ready Bundles
Make holiday shopping easier for your customers by offering curated gift bundles. Putting together a hat, scarf, and gloves as a set, for example, increases the average order value and makes gift-giving a breeze. Add the option of gift wrapping, and it becomes even more appealing, as your customers can receive items that are ready to gift with minimal effort on their end.
This is also a great way to introduce customers to more of your products, as they may discover items in the bundle they wouldn’t have thought to buy individually.
4. Pattern Kits for Crochet Designers
For those who sell patterns, this one’s for you! Consider creating pattern kits that include yarn, a crochet hook, and other materials so customers have everything they need to get started. Not only does this make it easier for your customers to work on your designs, but it also helps you offload any yarn or supplies you might have in excess before tax season.
Make sure to mention that these kits are limited edition or available only during the holidays—another great way to add urgency and boost sales.
5. Host a Holiday VIP Shopping Experience
Everyone loves to feel special, especially during the holiday season. Offer a VIP shopping experience for your best customers. This could be an exclusive online sale for subscribers only, or if you’re up for it, a local shopping event. I’ve done holiday parties where customers gathered, mingled, and shopped in a cozy, festive setting. Not only does this create a fun environment for shopping, but it also encourages social proof. When customers see others shopping, they feel more confident about making a purchase themselves.
Another way to make your VIPs feel appreciated is by sending thank-you patterns with every purchase. Little surprises go a long way in customer loyalty!

special designed for handmade sellers
Get Your Product Pricing Calculator
Opt to price your products based on time, stitches, or yardage and find the suggested retail and wholesale prices PLUS get graphic charts showing your per-product profits. It’s an indispensable tool for all handmade sellers!
6. Run Flash Sales and Early Bird Discounts
Spontaneous flash sales or early bird discounts can spark sales when your traffic might be slower. Let’s say you wake up in the morning and decide, “Today’s a great day for a flash sale!” Simply send a quick message to your email list or post on social media to let people know they can get a limited-time discount.
You can also give your VIPs early access to your latest pattern or product, offering them the chance to purchase it before it officially goes live. This makes customers feel valued and helps drive more sales from your dedicated followers.
7. Tap into Gift Guides and Influencers
Holiday gift guides are a great way to reach new audiences. Many bloggers, magazines, and influencers create curated gift guides for specific groups of people—like “gifts for crochet lovers” or “gifts for her.” Reach out to bloggers or influencers who might be interested in featuring your product. Getting your business mentioned on a gift guide can introduce you to customers who wouldn’t have otherwise come across your shop.
Or, if you want to take the reins yourself, you can even create your own gift guide, featuring your products alongside other recommended items. This gives you control over your exposure while allowing you to support and collaborate with other small businesses.
8. Forge Affiliate Partnerships
Affiliates can help you reach a much wider audience, and there are many ways to approach affiliate partnerships. If you’re on Etsy, your affiliates can sign up for Etsy’s affiliate program, earning a commission on sales while Etsy handles the payout. If you’re on another platform like Shopify or WooCommerce, there are plenty of plugins to set up affiliate marketing on your own.
When working with affiliates, be sure to provide them with marketing assets—graphics, social media copy, and email templates. By making the promotional process as easy as possible, you encourage affiliates to actually promote your products, which can lead to more sales.
9. Curate or Join a Pattern Bundle
If you’re a designer, pattern bundles are an amazing way to increase sales while providing great value for your customers. You can either collaborate with other designers or bundle several of your own patterns together for a discounted price. Nicki, from Nicki’s Homemade Crafts, creates new bundles monthly and is always looking for new designers who want to get in front of a wider audience.
However, be mindful about discounting—going too low can devalue your work and create an audience that only buys when your products are steeply discounted. A reasonable discount, however, can create excitement without lowering your brand value
10. Encourage User-Generated Content
User-generated content is one of the best forms of social proof. Ask your customers to share photos of your product in action, whether it’s wearing a scarf or opening one of your specially packaged bundles. If you send physical products, encourage unboxing videos by including a little note in the package inviting them to share their experience on social media.
Photos of completed crochet projects or happy customers with their holiday gifts are powerful, real-life testimonials that can help convince new customers to buy from you. You could even offer an incentive, like a monthly drawing for a gift card, to encourage more user-generated content.

Kati from Hooked by Kati has a page on her blog where she shares some of her user generated content. For designers, this works as a way to say, “See, working this pattern creates a product that looks exactly like the one that I shared with you.” It gives your customers the sense that they’ll be successful with your patterns as well.
Learn What Successful Crochet Business Owners Know
If you’re ready to dive even deeper into building a profitable crochet business, I’ve created a free masterclass called 7 Secrets Profit-Making Crocheters Know. Sign up today and get ready to learn even more strategies to help you succeed in the crochet industry.
A Few Final Thoughts
And there you have it—ten strategies to make more money with your crochet business during the holidays! I’m excited to see you try these methods out, as each can be tailored to fit your specific business goals, product offerings, and customer base. Remember, there’s no need to try everything at once. Pick a few that align best with your business, and go from there. Here’s to a super profitable holiday season!