10 Free and Easy Ways for Makers to Build a Targeted Email List

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THE MONEY IS IN THE LIST | You already know aobut popups and post links, but here are 10 great, free, and easy ideas to build your email list that you may not have considered!

We’ve all heard it, “the money is in the list.” So we’ve signed up with a provider and set up a targeted landing page. We’re good to go…

Right? Right?!

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OK, you’ve got your list. So, I get it, you’re not sure where to go from here…you’re thinking,

Ummmm, OK. now what?

Shouldn’t the subscribers start rolling in?

Oh, if only it were that easy.

So, you’ve tried some of the paths of e-mail collection that we all know about – the pop-up, the slide-in, the click trigger, the piece of paper at your booth and the Facebook ad. These may or may not work for and your business – at least one of these should have worked! But sometimes we find our listbuilding efforts have grown cold – so what’s next?

If you’ve exhausted those more obvious strategies, check out these ways to collect e-mail addresses that you may not have considered! The great thing about these tactics (aside from being free…or maybe they cost something, but you were going to have to buy business cards anyway), is that they’re targeted at people who are already seeking you out – they’re already your avatar. We’ve just got to point them in the right direction!

So here we go…


1. Use a free program like PicMonkey or Canva to create graphics for a FB post encouraging your fans to sign up. Pin this to the top of your page feed.


Email Signup

2. Create a “Sign Up” call-to-action button on your business Facebook page.


Email Signup

3. Add a simple “Sign Up” link in your website’s main navigation bar.


Email Signups

4. Include a “sign up for our newsletter” message in the P.S. section of your automated sales receipts.

Pamela Montgomery Grice


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5. Create an opt-in graphic for Pinterest and link directly to a sign up page on your blog.


Email Signup


6. Include a thank you card in each customer’s order, include a request to sign up on the back of the card.


Email Signup

7. Similarly, add a message and signup link to the back of your business card.


Email Signup

8. Create a Twitter post with your sign up graphic and link to your landing page. Then, promote it with an ad!


Email Signup

9. Create an Instagram post about your opt in and put a link in your profile back to the blog post or opt in landing page.



10. Edit your Etsy seller profile to include links to your signup page.



Email Signup

BONUS: add a featured image to your personal Facebook page so that when potential buyers are stalking you…and you know they’re stalking you…they’ll see the photo with signup information right there!


Email list signup ideas


And there you have it! Ten simple ways to put your email signup options EVERYWHERE. Go ahead. Implement them now, while you’re thinking about it and get on with the business of nurturing your list, creating raving fans and growing your business like crazy!





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