It’s a problem a lot of handmade sellers encounter as they begin to focus on growing their business…how do I grow a big business with just a small audience? And, is it even possible? We’ll be tackling this question and brainstorming some ideas of how to get your business in front of more eyes so you can make more sales. Our guest is Megan Gonzalez of Nurture Knitwear. Be sure to tune in and implement some of these business growth strategies today!
Transcript of This Episode About Growing Your Business with a Small Audience
[00:00:00] Megan: Hi, I’m Megan Gonzalez from Nurture Knitwear, and I have a question. What is the best way to grow your audience when you have a small following?
[00:00:37] Pam: Why don’t you tell me a little bit about what you do and who your customers are because that’s going determine where we go with this.
[00:00:48] Megan: Sure. I am a knitwear designer and just starting up a brand-new blog. And I design patterns. Right now my tagline is “stylish knits for busy women.” And largely, I’m targeting women like 25 to 55 who are working, a lot of them from home. A very relaxed-feeling vibe. A lot of them are moms and just really busy, don’t have a lot of time, but want to create something beautiful. I really like trying to empower women to carve out a creative space so that they can refresh and refill.
[00:01:29] Pam: Nice. So your target audience, you’ve done some research on who that’s going to be. And that’s perfect because then the question is where are they? Because you’re going to grow your audience where they are.
[00:01:44] You said that you have a brand-new blog. So typically, my first line of attack is creating content—when you have a blog, creating content that that person you’re speaking to is going to be looking for. So whether it’s putting out new designs or creating blog posts that meet their other needs, whether that’s creating a creative space or finding time to create because you say this is a busy woman.
[00:02:18] So say, “What are the needs of my target customer and how can I create content that will draw them to my site, where I can then share my products with them and get them to follow me, get them to sign up for my e-mail list, all of those things.” So content is number one. READ MORE
Meet Megan from Nurture Knitwear
As the knitter behind Nurture Knitwear, I love empowering women to carve out a little creative space for themselves to learn, to find peace and satisfaction, and to refill so that we can keep pouring out into the lives of those we love.
At Nurture Knitwear, I strive to create stylish knitting patterns tailored to your body. My patterns aim to create a relaxing and enjoyable knitting experience for knitters of all levels.
In addition to 60+ knitting patterns on Ravelry and Etsy, I have designs in Vogue Knitting, Wool Studio and 60 Quick Knits Baby Gifts, upcoming designs with Knit Picks and Blue Sky Fibers as well as current and upcoming collaborations with Magpie Fibers, Spincycle Yarns, MadTosh, and more!
