March/April 2019 Income Report

A Pinterest image with several little piggy banks inside a jar. March and April income report

Wow, this post is a lot. Kudos to anyone who makes it to the end. If you do, be sure to leave a comment and I just may have a giveaway in a week or so!

OH, JUST AS AN FYI, THIS POST MAY CONTAIN AFFILIATE LINKS, VIEW MY DISCLOSURE POLICY HERE FOR DETAILS. FAIR WARNING: IT'S LONG AND BORING, BUT IT DOES THE TRICK.

Well, I’ve been putting off writing my March and April income reports because I was so busy focusing on building the Crochetpreneur Business Academy that I had to prioritize my time. 

Well, we’re midway through May and I guess it’s time to get the numbers down in print.

I told you March and April would be slow, and they certainly were, when you look at the page views and ad revenue. But, that’s kind of the way it goes when you take your attention from one part of your business to focus on another part. 

Like I said last month, it’s all about trades and keeping your eyes on the big picture. So, in the grand scheme of things, I feel like the business is going well – big changes are coming in May…again…but we’re heading toward our ultimate goal of world domination.

Oh, I mean, our goal of creating an excellent, highest-quality-out-there resource for proven crochet business tips and real, authentic encouragement. 

The Stuff I Say Every Month About Income Reports

Why I’m Doing This: Inspiration

I know, it seems counter-intuitive for an introvert, such as myself, to put herself SO ‘out there’ by posting public income reports but, from my perspective, the reason I do it is more important than any reason I wouldn’t (for now).

See, when I first started blogging, I found such encouragement from reading income reports. They helped me believe that it IS possible for a regular, hard-working individual to find personal and financial freedom by creating a successful crochet business.

I share these reports because I hope to inspire you in the same way.

Granted, over the past 5 years of my crochet business and the two years that I’ve had this blog, the income has proven to be pretty sporadic – with most of it coming in the winter months. But as I share these reports each month, I hope to show you how I brainstorm some ideas to sustain an income during the lean months.

If you’ve been reading for any length of time, you’ll know that I’m a passionate advocate for multiple streams of income – the cornerstone of which is starting a blog.

From that, all the rest of the income opportunities flow. I hope to help you see that play out, in real life, over the course of the year.

Why I’m Doing This: Accountability

Secondly, the reason I share these details is you deserve to know.

I feel like (and anyone giving business advice) I need to be accountable to you and show you that I’m not just telling you what I think will work, but what does work for me and, also, what doesn’t.

That’s right, when I hit the inevitable struggles, I’ll share those with you, too.

I think it’s important that, as someone sharing business tips with you, I’m open with the numbers.

Because, really, anyone can share their ideas on how to grow a crochet business, whether they’ve actually done it or not, and I want you to make wise and informed decisions about who you’re following.

Am I the most successful blogger/designer/maker out there? Nope. But I’m growing my business right alongside you and I want to be as transparent about that as possible.

Ultimately, on those days (weeks and months) when this blogging thing, this crochet thing, this maker thing feels HARD (and sometimes it IS hard – please don’t set yourself up for disappointment by believing otherwise), I hope you can come here and find some inspiration to know that you can push through the hard days and build a business you love.

Ready to make the wisest decision you’ll make this year by adding a maker blog to your crochet business income stream? Read my simple START A PROFITABLE CROCHET BLOG, to get your website up and running on the #1 rated hosting site, today! 

Income and Expenses Report for My Crochet Business

March Income

  • Ads: $385.04
  • Affiliate Sales: $2,311.98
  • Sponsored Posts: $43.00
  • Pattern Sales: $442.32 (on Etsy, Ravelry, and my Shopify Sites)
  • Other Digital Product Sales: $849.99
  • Online Product Sales: $70.00 (Etsy physical products)
  • Shipping Fees Collected: $5.98

April Income

  • Mediavine Ads: $196.29
  • Affiliate Sales: $439.69
  • Sponsored Posts: $25.00
  • Pattern Sales: $307.91 (on Etsy, Ravelry, and my Shopify Sites)
  • Other Digital Product Sales: $2,345.98
  • Online Product Sales: $62.00 (Etsy physical products)
  • Shipping Fees Collected: $4.98

EARNINGS TOTAL:

$4,108.31 + $3,381.85 = $7,490.16

March Expenses

  • Merchant Fees: $131.35 (for Etsy, PayPal, Stripe, Square, and Ravelry)
  • Siteground: $4.95
  • Shopify: $29.00
  • Shipping Fees: $10.05
  • Send Owl: $15.00
  • Tailwind: $30.56
  • Mailerlite: $50.40 
  • Kim Anderson Consulting: $15.00
  • Thinkific: $99.00
  • Audible: $16.18
  • Adobe: $9.99
  • Zoom: $14.99
  • Canva Business: $12.95
  • Ads: $171.90
  • Tech Editor: $50.00
  • Hobby Lobby: $15.22
  • Courses: $174.00

April Expenses

  • Merchant Fees: $182.88 (for Etsy, PayPal, Stripe, Square, and Ravelry)
  • Siteground: $4.95
  • Shopify: $29.00
  • Shipping Fees: $3.36
  • Send Owl: $15.00
  • Tailwind: $30.56
  • Mailerlite: $50.40 
  • Kim Anderson Consulting: $15.00
  • Thinkific: $99.00
  • Audible: $16.18
  • Adobe: $9.99
  • Zoom: $14.99
  • Canva Business: $12.95
  • Ads: $419.77
  • Hotel for Snap! Conference: $857.07
  • Baggage Fees: $60.00
  • Quickbooks: $206.19
  • Accountant: $438.00
  • Payroll Processing: $85.00
  • Amazon Gift Cards: $60.00
  • Hobby Lobby: $15.76
  • Amazon: $16.95
  • Norton Antivirus: $51.55

EXPENSES TOTAL:

$850.54 + 2,694.55 = $3,545.09 (Ouch!)

Net Profit:

$3,257.77 + $687.30 = $3,945.07 

Charitable Donations:

Together, in March/April, we gave $500.00 to charitable organizations whose goal it is to rescue the hearts and lives of hurting people.

Cumulative donations in 2019: $1040.00

Crochetpreneur Traffic Report

March Traffic

So, here are the numbers:

  • Monthly Visitors: 18,465
  • Unique Visitors: 14,016
  • Page Views: 39,754

April Traffic

  • Monthly Visitors: 11,559
  • Unique Visitors: 8,809
  • Page Views: 21,135

Debrief

What Happened in the Business

Since I’m writing this in mid-May, it’s hard for me to remember exactly what happened in the business. So, I’m just going to hit the highlights

New/Updated Blog Posts:

New Videos:

What Happened in Our Lives

  • Kevin’s seasonal business started up again. So he’s traveling a lot. I got to go with him to the World Cow Chip Throwing Championships in Beaver, OK. (Yes, it’s a thing). We ended up traveling both ways in the middle of the night. So, we only ended up sleeping about 12 hours over the course of 3 nights…but we made it home in time for church on Easter Sunday. So, that was great.
  • We ended up postponing Easter and birthday celebrations because we’re all so tired and my son and DIL are both studying hard for exams in their respective fields. So, we’ll celebrate in May sometime.
  • That’s all I remember….

Grow Your Own Crochet Business

Join the Crochetpreneur Business Academy

If you’re one of those go-getter crocheters who knows that you want to be more than a hobby seller, I’d love to invite you to join us in the Crochetpreneur MasterClass. While the class isn’t enrolling right now, doors open toward the end of summer. You can be sure to get in on the action by signing up for the waitlist.

Start a Blog

Are you ready to grow your income with a maker blog of your own? Check out my START A PROFITABLE BLOG guide and get yours up and running today!

Blogging Resources

Find all my favorite blogging tools on my Resources page.

If you want to learn more about why starting a blog is a great choice for makers, how they can use it to build a variety of income streams, how to start gathering emails and driving traffic to the blog, check out my introductory mini-course, Blogging for Makers 101.

Already have a blog, but looking to increase your income, check out these free resource from Elite Blog Academy,

Other Resources for Crochet Business Growers

That’s OK! There are plenty of other ways to make money with your crochet skills. Here are some articles you might enjoy:

The Ultimate List of 20+ Ways to Make Money Crocheting

An Impulsive’s Guide to Starting a Crochet Business Right Now!

Other ideas? Take my free ROCK YOUR CRAFT FAIR Training Series or, for aspiring designers, sign up for the GET IT DONE Concept-to-Launch Crochet Pattern Writing Email Challenge

I can’t wait to help you build and grow your business into the business of your dreams!

 

4 thoughts on “March/April 2019 Income Report

  1. Thank you for the info! As someone starting out and wanting to build successful blog with income I appreciate the transparency , and encouragement it provides.

  2. Donna May

    What you’ve shared here is so helpful and inspiring, Pam! Thank you!

  3. I’ve been following you for a while, but I never really knew who you were, inside and out, until I read this post. Thank you for your encouragement, love of crochet, always great tips and resources, and mostly showing everyone that you can succeed AND hold on to your values, principles and love for God. I will be paying more attention from now on!!

    • Janet, That is so sweet of you. Thank you so much for your kind words. <3 Pam

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