Hey there, lovely crochet makers and sellers! Welcome to “Dear Crochetpreneur,” the podcast that’s all about turning yarn into money and transforming your passion into a thriving crochet business. Most of us are balancing multiple commitments outside of our businesses, whether that’s a full-time job or caring for family members. So how can you manage your crochet business when you have no time?

In this episode, we tackle a question posed by Courtney from Creations by Courtney. Courtney’s juggling a full-time job, her marriage, and small children while running her crochet business. She wonders where to focus her efforts for maximum impact, given the limited time at hand.

Episode 3 - Managing Your Crochet Business When You Have No Time

I believe many of you might be grappling with the same challenge, so let’s break down the key points that can set you on a path to success. Simply, it all comes down to three areas of focus: content, marketing, and email. Keep reading (or listen in) to learn about each of these areas in more detail.

Creating Content for Your Business With Little Time

First, I want you to focus on content creation. Whether it’s insightful blog posts, engaging social media content, or new crochet designs, creating valuable content is the bedrock of your business. This is your way of connecting with your target audience, attracting them with your offerings.

For someone like Courtney, who designs patterns, it’s about showcasing her creations through platforms like Pinterest. Sharing fresh pins for existing designs and new products can do wonders to draw attention.

YouTube video

The power of content doesn’t just lie in its ability to attract customers, but also in its potential to educate and engage. Your content serves as a showcase of your expertise and your unique offering within the crochet world. So put your authentic self out there and let your people see who you are!

This is your chance to not only display your creations but also share your journey, insights, and even tutorials. For example, as Courtney designs patterns, she can delve into the intricacies of her craft, helping her audience connect on a deeper level.

Effective and Time-Conscious Marketing

Next, you should focus on marketing, which is an essential avenue to reach your potential customers. In Courtney’s case, as a pattern designer, Pinterest remains a potent tool. Developing a solid Pinterest strategy, crafting fresh pins for her designs, and contributing to Tailwind Communities can significantly boost her visibility.

You can extend your reach even furthers by expanding your marketing horizons to include social media, podcasts, or even local news features. You can work on building these channels when time allows.

Effective marketing isn’t just about putting your creations out there. It’s about weaving a narrative that resonates with your audience. Sharing the story behind your designs, your inspiration, and the process you follow can evoke a stronger connection.

Remember, marketing isn’t merely about showcasing. It’s about building a community around your brand. Engaging with your followers, responding to comments, and even collaborating with fellow artisans can foster a sense of belonging and loyalty.

Using Email Marketing to Connect with Customers

Lastly, I want you to focus on your email list. The heart of your business lies in your email list. This is your direct line to your loyal customers. For Courtney, nurturing her email list weekly, with connecting emails, is key.

Sharing insights, updates, and occasional offers in a non-salesy manner can foster a strong bond, ensuring that when she unveils new content or products, her audience is eager to engage.

Email marketing isn’t just about dropping promotional emails. It’s about crafting meaningful, valuable content that keeps your subscribers eagerly awaiting your next message. Think of it as a continuation of the conversation you’ve started through your blog and social media.

Share behind-the-scenes glimpses, exclusive previews, and even personal anecdotes. This personal touch transforms your emails from mere marketing pitches into a genuine connection.

ROI, Or Getting the Most Bang for Your Buck

Beyond these core areas, I emphasize the importance of return on investment (ROI). Every action you take should contribute to the growth of your business.

Monetize your blog posts, sprinkle affiliate links on your social media content, and explore where your ideal customers dwell online. Engage with them on platforms where they’re most active, and remember to tailor your messaging specifically to your crochet-loving audience.

While ROI is crucial, it’s essential to strike a balance between monetization and authenticity. Your audience should never feel bombarded by sales pitches. Instead, they should sense that you genuinely care about their interests and needs. Offering value remains paramount, whether you’re sharing a tutorial, a heartwarming anecdote, or a discount on your latest pattern.

Wrapping Up

As we wrap up, remember that your journey is unique. It’s about understanding what resonates with your audience and maximizing your limited time for meaningful impact. These insights aren’t just pointers. They’re a blueprint to propel your crochet business forward.

We want to hear from you. What activities in your crochet business give you the best return on your investment? What task do you want to focus on? Comment below and let us know!

Time Management Resources

If you’re running a business with very little time, effectively managing that time is key. These are a few of my books on the topic. They all approach time management in a slightly different way so hopefully you will find a method that works for you!

Related Resources from the Crochetpreneur

Price Your Products Like the Pros

Includes: the exact formula I use to price my products for maximum sales and profit while attracting my ideal customer.

Similar Posts

One Comment

  1. Thank you, Pam! These are gem tips, and a great reminder of what I’ve been learning in CBA! I’m loving the podcast so far! I’m excited for more episodes!

Leave a Reply

Your email address will not be published. Required fields are marked *