Master SEO Writing for Your Crochet Blog: Help Your Audience Find You!

If you’ve ever found yourself lost in the weeds when it comes to SEO (“search engine optimization”), you’re not alone. Many creative entrepreneurs, especially those in the crochet world, feel overwhelmed by this behind-the-scenes business necessity. But here’s the good news: SEO isn’t as scary—or as mysterious—as it seems. In fact, armed with a bit of straightforward guidance, you can use SEO writing to help your audience find your crochet blog, patterns, or shop and grow your business.

I would love help with SEO. I’ve talked to different people. I’ve had people explain it to me. And I think someone has talked about it in a conference before. But for some reason, it feels like some big thing that’s just so hard to understand.

– Cydnee Hepworth, Crochet Wizzard

SEO Writing Tips to Help Your Audience Find your Crochet Blog

A few years ago, I had an insightful conversation with Cydnee Hepworth, amigurumi designer and the creative mind behind Crochet Wizzard. Listen, watch, or read below as I break down SEO for crochetpreneurs in simple terms, plus actionable tips, tools, and resources. 👇

What Is SEO, Really?

Let’s start by demystifying SEO. Essentially, SEO is just a way of telling whatever platform you’re working with what the customer is going to be looking for in order to find this thing. Whether you’re listing a pattern on Etsy, writing a blog post, or uploading a pattern to Ravelry, SEO helps connect you with the people searching for exactly what you offer.

Good SEO Means:

☑️ Matching your content to what people are searching for
☑️ Standing out from your competition online
☑️ Getting your patterns, blog, or shop in front of the right eyes

Steps to SEO Optimize Your Crochet Blog and Listings

Step 1: Brainstorm Your Keywords

Think of keywords as the “search terms” your ideal customer might use to find your pattern or product. Start by asking:

• What are different ways of describing your product?
• What would a customer type into Etsy or Google?

Take, for example, these adorable Valentine’s Day birds, Sophia and Bennet Love Birds, designed by our guest, Cydnee. Keyword ideas might include:

• valentine’s amigurumi
• valentine plushie
• crochet love bird pattern
• cute crochet bird
• amigurumi crochet pattern

Don’t stop at generic or broad terms like “crochet pattern”—drill down into what makes your creation unique.

Step 2: Research for Strategic Keywords

Not all keywords are created equal. Some are highly competitive (“amigurumi crochet pattern”), making it harder to get noticed, while others are “gems”—searched for by shoppers, but with little competition.

Top tools to find the right keywords:

These are just some of the resources available for keyword research. Find one that works best for your budget and your business!

• Ahrefs, Ubersuggest, or Google Keyword Planner for Google keywords
• Simply type a phrase into Google and review the autocomplete suggestions or “People also ask” (do this in an incognito tab so it’s not affected by your search history).
• eRank.com or Marmalead.com for Etsy keyword research

Look for keywords that:

✓ Are specific to your design (“valentine bird amigurumi pattern”)
✓ Have search volume (people are actually using them)
✓ Have lower competition (not used by thousands of other sellers/designers)

💡 Pro Tip: Have one “main” keyword for each listing or blog post—then mix in related terms naturally.

Step 3: Use Your Keywords EVERYWHERE—But Naturally

Once you have your strategic keyword, use it in all of the key places:

For Your Website/Blog:

• Page/post title (slug)
• Meta description
• First paragraph of your post
• Headings (H2, H3 where relevant)
• Alt text for images

💡 Pro Tip: Use an SEO plugin (e.g., Yoast, All in One SEO) to make sure you include your keywords in all the right places on your blog.

For Etsy Listings:

• Title (e.g., “Valentine Bird Amigurumi Crochet Pattern”)
• Description (especially in the first paragraph)
• Tags
• Alt text (image descriptions for accessibility and search)

On Ravelry:

• Use suggested fields and categories (e.g., “amigurumi” tick box, “worked in the round”)
• Include relevant keywords in your description

💡 Pro Tip: Always make sure your keywords truly describe what you’re offering. Don’t stuff keywords into listings or posts if they aren’t accurate!

Step 4: Make Content That Google—and Humans—Love

Ever notice long stories before recipes or free patterns on crochet blogs? That’s not just for fun—it’s smart SEO writing! The more relevant content you provide, the more you can incorporate your keywords—helping your post rank better. For pattern designers, that might mean:

• Sharing the inspiration behind your project
• Talking about how the item can be used or gifted
• Giving extra tips for success (e.g., “how to make no-sew amigurumi”)

Most people are like, “I didn’t get into this business to become a writer, I got into this business to be a designer.” And then they realize, “Oh, in order to get my designs out there, I have to be a writer.”

Add value, don’t just repeat the same phrase over and over. Google (and your readers) will reward you.

Step 5: Jump on (But Stand Out From) Trends

SEO writing for your crochet blog isn’t just about finding what’s popular now—it’s about anticipating what’s next, and putting your own spin on trends.

1. See something trending? (e.g., mushrooms, gnomes)
2. Combine trends. (e.g., “mushroom gnome amigurumi crochet pattern”)
3. Offer a unique take. Don’t make exactly what everyone else is making—share what’s special about your design.

Step 6: Expand Your Niche

As you grow, use SEO keywords around your unique specialty. Take a cue from Cydnee, who’s building her brand around “no-sew” amigurumi. This isn’t just a product description—it’s a differentiator.

How to own your niche with SEO:

• Use niche-defining keywords in metadata, titles, and tags (e.g., “no-sew amigurumi crochet pattern”)
• Provide tutorials or blog posts around your specialty (“How to make no-sew crochet stuffies”)
• Reuse this keyword with every new release and across platforms

Step 7: Cross-Post… But Change It Up

If you sell the same pattern on your blog, Etsy, and Ravelry, resist the urge to copy-paste your description word-for-word in each place. Google doesn’t like duplicate content! Switch up some of the sentences, put the second sentence first so Google doesn’t see it as duplicate content.

Step 8: Get Support (and Courses!) From Your Community

Learning SEO doesn’t mean you have to go it alone. Ask for advice in:

• The Crochet Business Chat Facebook group
• CBA (Crochetpreneur Business Academy) VIP group – If you want access to this group, join CBA!
• Crochet and Knit Blogger Social Facebook group
• Find out which SEO courses are up-to-date and effective from people just like you.

Step 9: Make It ADHD (and Overwhelm) Friendly

SEO writing for your crochet blog can feel like a lot—especially for neurodivergent creatives. Break the process into bite-sized steps with templates:

Step 10: Keep Improving (It’s OK to Learn As You Go)

You don’t have to get all your SEO “perfect” right now. Once you learn what’s working, go back and update older posts and listings—you’ll see them start to gain traction, too.

Ready to Get Found?

SEO isn’t magic, but it will help your crochet business grow when you approach it step-by-step. Start simple, be authentic, and keep learning! If you’re stumped, connect with the Crochetpreneur community, get feedback, or consider investing in a course for up-to-date guidance.

You’ve got this, and we’re cheering you on as you turn your unique designs into a thriving business—one strategic stitch at a time.

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