How I Revived My Dormant Crochet Blog in 30 Days: 5 Proven Steps to Increase Traffic and Revenue

Is your crochet blog gathering dust? Maybe you started with excitement, but somewhere along the way, your traffic dwindled, your motivation waned, and you wondered, “Is it time to let this go?” If you’re nodding along, you’re not alone—I’ve been there.

But just last month, I transformed my crochet blog from a sleepy corner of the internet into a thriving resource that drew over 60,000 page views and nearly $2,000 in ad revenue—in just 30 days. Curious how I did it? Let me walk you through the five steps that brought my blog, Made with a Twist, back to life—and how you can use them to increase your crochet blog traffic and renew your energy for your crochet business!

The results of using these five strategies are: traffic increased by almost 800%, ad revenue increased by about 700%. That’s a mortgage payment. So keep that in mind. If you can have a blog that pays for your mortgage and you’re not spending 40 hours a week to do it, that’s pretty amazing.

– Pam Grice, The Crochetpreneur

How to Increase Traffic to Your Crochet Blog

In this guide, we’ll unpack actionable marketing strategies, mindset shifts, and creative promotion ideas to help small crochet businesses make THIS Black Friday season their most profitable yet. Let’s wrap up your holiday prep with the magic formula for success!

Why Should Crochet Business Owners Have a Blog Anyway?

Before diving into strategies, let’s address the fundamental question: is it even worth having a blog as a crochet designer or maker? Here’s why a blog is your most powerful business tool:

• Generate passive income: Once you’re on ad networks, each page view literally pays off, creating a steady income stream—even when you’re not launching new patterns.
  Bottom line: Your blog isn’t just a website. It’s a long-term asset that builds authority, connection, and income.
• Showcase your personality and expertise: In an internet full of spam and generic sites, your blog proves you’re a real person with stories, skills, and a unique voice.
• Build lasting relationships: Serve your audience with tutorials, patterns, and behind-the-scenes stories—turning casual readers into loyal followers (and customers!).
• Grow your email list: A blog gives you a home base to nurture leads, offer freebies, and build deeper trust.

The 5 Steps I Took to Increase My Crochet Blog Traffic

All right, let’s get to the good stuff: the exact steps I took to pump life into my blog and skyrocket my traffic (and earnings):

1. Commit to a Consistent Content Schedule

Consistency is the engine that powers blog growth. When my blog was dormant, I wasn’t creating or updating content. So, I made a simple, achievable commitment:

• Publish at least two posts per week:
  • One completely new piece (like an original pattern)
  • One updated/revived old post (with fresh branding, keywords, and images)
    Why this works: Regular content trains your audience (and Google!) to keep coming back for more. Plus, updating older posts breathes new life into them—often with far less effort than starting from scratch.

2 .Optimize for Google Discover—The Free Traffic Goldmine

Heard of Google Discover? Most bloggers ignore it—and they’re leaving TONS of traffic on the table.
What is Google Discover? 
It’s Google’s personalized news feed on mobile devices. When users open the Google app, it suggests trending content tailored to their interests. If your post is chosen, you can see tens of thousands of clicks overnight!

How I optimized for Discover:

• High-quality, wide images: At least 1200 pixels wide—smaller images won’t be picked up.
• Engaging, story-based introductions: Both Google and readers love a compelling opener.
• SEO-focused headlines and subheads: Phrase your titles and headings to match what your audience is searching for.
• Consistent content: Discover values fresh content and an active site.

🌟 Results:
 More than half my traffic last month came from Google Discover alone!

3. Revamp and Clarify Your Blog’s Niche

When you try to speak to everyone, you end up reaching no one. I realized my blog’s old tagline—“quick and easy patterns for crochet sellers”—was actually repelling a huge part of my audience. Not everyone selling crochet wants (or needs) quick and easy, and what about all the passionate hobbyists?

What I did:

• Reworked my blog’s message: Now it’s “super bulky patterns for crocheters who love quick and easy projects”—instantly attracting my ideal reader.
• Created a niche-specific opt-in: My “Big Stitch” guide became a magnet for fellow chunky yarn enthusiasts.
• Updated social media bios & Facebook group: Everything now speaks directly to my tribe of super bulky crochet lovers.

👉 Read more about identifying your ideal customer.

💡 Takeaway:
 Dial in on your ideal audience, then clarify and communicate that niche everywhere—your site, emails, and social media.

4. Get Intentional About Driving Traffic from Your Email List

Your email list isn’t just for launches—it’s your blog’s secret weapon for consistent, engaged traffic.
My before-and-after:

Before: I’d email once a month (sometimes less!). Audience engagement was low, and traffic followed suit.

After: I now send 2–3 emails per week, each pointing my audience to different blog posts or pattern roundups.

How it looks:

Yes, some people unsubscribed—but my loyal, interested audience grew rapidly (over 700 new subscribers last month).

💡 Pro Tip:
 Don’t be shy about emailing your list more often. Serve them with useful content, and you’ll see spikes in engagement and traffic every time.

5. Be (at least) “Consistent-ish” on Social Media—Especially Facebook and Pinterest

Let’s keep it real—not everyone is a social media superstar, and that’s OK. But if you want significant blog traffic, you can’t be MIA.

My approach:

• Add every new blog post to Facebook, Instagram, and Pinterest (systematically!)
• Aim for at least 5 Facebook posts a day (the more I posted, the more traffic and engagement I saw)
• Work social sharing into your content creation checklist, so posts don’t fall through the cracks
  Even going from zero social posts to a few per day made a massive difference in driving traffic.

Results: What Changed After 30 Days?

📈 Traffic: Up nearly 800%
💰 Ad revenue: Up about 700% (that’s a mortgage payment, y’all)
✉️ Email list: Grew by more than 700 subscribers (net—after unsubscribes)
💪 Personal motivation: Off the charts! Success bred new energy for designing and sharing.

Was it more work?
Yes, but the workload was manageable—and now, with a system in place, much of it can be delegated to a virtual assistant or team.

What’s Next? (Long-Term Strategies to Increase Crochet Blog Traffic)

Reviving your blog is just the start—if you want to sustain these results, keep these on your radar:

• Optimize images: all should be high-quality, keyword-named, and accessible for Google & readers.
• Update and interlink old posts: improve SEO, connect related patterns, strengthen user experience.
• Create AI-search-friendly content: answer common user questions, use conversational headings—like “How do I crochet a hat?”
• Be consistent with community engagement: host Crochet alongs, build Facebook Group interaction.
• Strategically leverage all traffic sources: Pinterest, YouTube, pattern sites, blog hops, email—diversify, so you’re not dependent on just one channel.
• Double down on SEO and let your evergreen content work for you year-round

Ready to Increase Traffic to Your Crochet or Craft Blog?

Pick ONE tip from above—even if it’s just emailing your list more regularly or updating an old post—and implement it this week. Share your progress in the Facebook community or with your crafty accountability partner. The only thing standing between you and a vibrant, revenue-generating blog? Action!

Did you find these tips helpful? 
Subscribe to the Crochetpreneur Podcast, join our Crochet Business Chat Facebook group, and keeping visiting Crochetpreneur.com for more strategies to build a truly life-changing crochet business. Happy Blogging!