Potential platform bans, algorithm changes, accounts and shops being shut down, suppliers going out of business, and more … If you are overwhelmed with the things happening in the crochet industry that are outside of your control, stick around. Learn how to build a resilient crochet business that will weather uncertainties in the ever-changing online business world.
You can control some things in your business … Build your brand, create a loyal, trusted community, diversify your platforms, and develop diverse revenue streams. When you do that, you create that business that is stable and can weather these storms, no matter what happens.
-Pam Grice, the Crochetpreneur

How to Build a Resilient Crochet Business in the Face of Change
At the writing of this post, we’ve had a crazy week in the crochet industry. We’ve heard news of the TikTok ban and then TikTok coming back. Instagram is experimenting with changing the aspect ratio for feed images from square to 4:5. Meanwhile, JOANN Fabric and Crafts is reportedly going out of business, which is really sad for so many small businesses that rely on them for their yarn and other business supplies.
I’m not going to address those things specifically because they’re out of our control. Instead, I want to talk about what you do have control over and how to build a resilient crochet business that can weather these storms.

What You Can Control to Build a Resilient Crochet Business
1. Build a Strong Brand Identity
A resilient crochet business begins with a solid brand identity. Your brand is more than just a logo or a name—it’s the voice, mission, and identity that distinguish you from the competition. Here’s why brand building is the bedrock of business resilience:
- Stability in Chaos: A well-defined brand mission acts as your business’s north star. When external changes create chaos, your brand remains a stable message that keeps you grounded and focused on your goals.
- Avoiding Desperation: When the industry landscape shifts unpredictably, businesses can be tempted to operate from a place of desperation, saying yes to every opportunity. A strong brand prevents this by keeping your decisions aligned with your mission.
👣 Next Steps: Reflect on your current brand. Does it clearly communicate who you are, what you stand for, and how you serve your audience? If not, consider participating in workshops—like my upcoming “Crafting a Crochet Business that Stands Out”—to bolster your brand strategy. Learn more and sign up below. 👇
Craft a Memorable Brand to Build a Resilient Crochet Business
You’ll learn how to …
⭐
stand out in a crowded marketplace
⭐
attract your dream customers
⭐
grow your business with confidence
Register Now
2. Build Community and Trust
In the face of shifting algorithms and potential platform disruptions, building a loyal community is essential. A connected audience will follow you through changes and continue to support your business.
- Engage Authentically: Foster genuine relationships through meaningful interactions with your audience.
- Platforms Are Temporary, Community Is Permanent: Even if a social media platform disappears, your loyal followers will seek you out elsewhere.
💡Tip: Focus on delivering value consistently. Whether through informative blog posts, engaging stories, or helpful tutorials, make sure your community knows you are a reliable source in their crafting journey.
3. Diversifying Platforms
Relying solely on one platform for business operations spells vulnerability. Using platforms like TikTok or Etsy as the heart of your business is risky because someone else owns these spaces, and they can vanish without warning.
- Own Your Space: Your business should be anchored in spaces you own, such as your website and email list.
- Expand Your Reach: Use social media as adjuncts to your main business platforms. Diversify where your content lives by repurposing material for various outlets like Pinterest, YouTube, LinkedIn, and beyond.
📆 Pro Tip: Utilize scheduling tools to manage posting across multiple platforms efficiently. This allows you to repurpose content and maintain an active presence without burning out.
4. Developing Diverse Revenue Streams
Diversifying income streams is another shield against business uncertainty. By relying on multiple revenue streams, your business can remain stable even if one income source faces challenges.
- Physical and Digital Product Mix: If you typically sell physical goods, consider adding digital patterns or instructional content. Conversely, if you focus on digital products, think about branching out into tangible items.
- Monetize Knowledge: Explore starting a YouTube channel, selling crochet workshops, or creating a subscription-based model for exclusive content.
🎯 Actionable Strategy: Begin by assessing your current revenue streams. Identify which can be expanded or supplemented with new offerings. Remember, by leveraging digital platforms, you can introduce varied product lines without significant overhead.
Final Thoughts
In uncertain times, the ability to adapt and stay resilient is what separates thriving businesses from those that falter. By solidifying your brand, cultivating community, diversifying platforms, and adding more income streams, you’re laying the groundwork for a crochet business that can endure and flourish regardless of what comes your way.
You are not simply a crochet hobbyist; you’re a Crochetpreneur—an entrepreneur with the creativity and resilience to transform challenges into growth opportunities. Stay informed, stay flexible, and remember, you’re building not just a business, but a legacy.