It’s a problem a lot of handmade sellers encounter as they begin to focus on growing their business…how do I grow a big business with just a small audience? And, is it even possible? We’ll be tackling this question and brainstorming some ideas of how to get your business in front of more eyes so you can make more sales. Our guest is Megan Gonzalez of Nurture Knitwear. Be sure to tune in and implement some of these business growth strategies today!

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Transcript of This Episode About Growing Your Business with a Small Audience

[00:00:00] Pam Grice: Hi. How can I help you today?

[00:00:42] Pamela Kuloba: My name is Pamela Kuloba. I have a business and my business is Pam’s Cozy Corner. I was just calling to see when can you have help? Because I have my business and I have a regular job that I go. And I feel like I should be doing more but I can’t do more because of my job. Then I feel I’m lagging behind because what I need to do for my business, I’m not doing it.

[00:01:27] Pam Grice: First, I just want to say there’s no falling behind from anyone else’s perspective. This is something that you’re feeling on your own, as far as you’ve set some goals for yourself and you’ve set a timeline for yourself of what you want that to look like, and you feel like you’re behind where you want things to be. Is that correct?

[00:01:49] Pamela Kuloba: Yes.

[00:01:50] Pam Grice: And then you’re working another job so you don’t have all day and all of the free time to work on your business.

Pamela Kuloba: Yes.

[00:01:58] Pam Grice: Hiring help is so beneficial and so helpful in this case. And you had said, “How do I know when it’s the right time?” From my perspective, it sounds like you are already feeling, “I feel like it’s the right time.” Is that true?

[00:02:20] Pamela Kuloba: Yeah. I feel like it’s the right time. But at the same time, I’ve had people who have more advanced businesses, saying it’s not my time to hire help. And to me, I don’t think—because they think their businesses can pay for the help. But for me, I believe right now where I am, I don’t think my business is able to sustain help.

[00:02:52] So I was just wondering if I can bring in help and then I use my money to pay until my business reaches somewhere where I can now use my business to pay for the help. Or do I have to wait until I’m somewhere where my business can pay for the help consistently and then I hire for it?

[00:03:14] Pam Grice: It’s 100% up to you and how you want to run your business. If you’re taking a look at what these people are going to be doing, who you hire, what they’re going to be doing for you, and how you can make their job as easy as possible with systems with some things that can be automated, as far as scheduling social media posts so that they’re ready to go. So those things are automated. They get to schedule them but then not think about it, so they’re not having to schedule that into their day kind of thing. So making their job easy with automation systems—very important. READ MORE

Meet Pamela from Pam’s Cozy Corner

Hi! I am Pamela. I am a wife and mom of four grown children, one girl, and three boys, and a blessed grandmother of three beautiful girls.

I have been crocheting and knitting since I was about 8 years old, after learning the art by observing the women of my small village in Kenya crochet and knit.

I love to design modern, cozy, and comfortable patterns for the family and the home, that are geared toward busy moms on the go. I create patterns that are easy and simple to make than they may look.

When I am not working on a design or at my full-time job as a Nurse Practitioner, I love to travel, read, and most of all, go on mission trips. I love to help disadvantaged families by providing medical help and help in advancing their children’s education. That is why I look forward to using some of the profits to advance this cause.

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