As a handmade business owner, your creative brain is excited by novelty. You enjoy making all kinds of things–amigurumi, sweaters, pillows, bags … So how can you define a niche for your business when you want to make everything?! You need to niche down. But what does that mean? Listen in as I share tips on how to define your niche and become the expert person in your product area.
Transcript of This Episode About How to Focus on One Item in Your Handmade Business
[00:00:00] We don’t have a live guest today but I do have a question from Irma at Morstitcha. She wasn’t able to join us today but I wanted to answer her question because I think a lot of people have this question. Her question is, “How can I focus on one thing when I enjoy making several different items that are in different niches?”
[00:00:58] There’s a couple things that you can do, Irma, and anyone who is struggling with this issue. I think this is one of the reasons that people really struggle to niche down, is because they feel like they’re losing something. I was talking to someone yesterday about how we so often measure what we are losing. So we’re measuring the cost of doing something but we don’t measure the cost of not doing something.
[00:01:25] What we know about niching down is that when you niche down, you become the expert in your field or the expert person in the product that you are making. And as such, you generate referrals like crazy. People get to know you as the go-to person for your particular product and you end up making more money. READ MORE
