Today, we’ll be tackling the issue of multiple target customers when I answer the question, “I sell crochet products and patterns. Do I need to have two separate businesses?”
Our question was asked by Melanie of Timmel Crochet. Melanie sells finished dog hats and accessories and, also, designs a variety of crochet patterns. Won’t you pop on over to her blog and give her some love?
Then, tune in to today’s episode of the Dear Crochetpreneur podcast and learn how I handled this issue in the past, what I would do differently (if I had it all to do over again), and how I deal with it today with my coaching and design businesses.
Whatever you choose for your business, I’ll also offer some suggestions for things to think about to maximize your marketing efforts. Take a listen. Then, scroll down for more resources and ideas for identifying your target customer and honing in on your niche in order to grow a profitable crochet business.
TABLE OF CONTENTS
Define Your Target Customer and Niche
As you discovered in the podcast, it’s so important to know who your target customer is so you can nail your marketing message and become the go-to maker/designer in your niche.
If you’re still struggling to define your ideal customer and your niche, check out these two posts
- Know Your Customer: How to Quickly Connect with Your Buyers and Increase Sales
- Why You Need to Create a Niche Market That’s Uniquely You
Then, be sure to subscribe to my newsletter so you can gain access to the Free Business Resources Library where you’ll find the Know Your Customers Checklist and Develop Your Niche Worksheet.
Further Listening and Reading
Can I be featured on the podcast?
Want to ask a question and have the opportunity to get your business featured with a link to your website? You can ask your questions here.
Have expertise that you think would be helpful to share with Dear Crochetpreneur listeners? Let me know all about you here.
Organize Your Crochet Business Like the Pros
Includes: business details, branding board, media kit, customer avatar, and more!
PLUS: Get access to my exclusive, subscribers only, business resources library!